With emotions poised to heighten during the FIFA Men’s World Cup, a campaign is underway across the region to challenge everyday harassment and harmful behaviour faced by women and girls.
Funded by the Office of the Police and Crime Commissioner for Humberside, the #JustDont campaign aims to engage men to encourage a reduction in harassment, abuse and violence against women and girls by challenging the attitudes and actions of others.
With at least 86 per cent of young women in the UK having experienced sexual harassment in public spaces, #JustDont urges men and boys to be part of the solution to create safer nights out, streets and communities.
As we head into a World Cup summer, the campaign is seeking to make the prevention of all abuse the role of everyone so that we enjoy the festival of football together.
Police and Crime Commissioner for Humberside Jonathan Evison said: “Women and girls have the right to go about their lives without fear of any form of harassment.
“The #JustDont campaign urges men and boys to think about their own actions and those of others to help change abusive mindsets and culture.
“The World Cup this summer is the perfect time to kick the campaign into overdrive, with large gatherings, alcohol and heightened emotions. We want everyone to enjoy all of that together, in a safe, welcoming and respectful environment.
“To do that, we need men to challenge harmful jokes, speak out against disrespect and step in when they see abuse and harassment occurring.
“We can change the culture, promote respect and help end harassment and harmful behaviour.”
Extensive research revealed that many young men can recognise inappropriate behaviour but often lack confidence to challenge it.
#JustDont has been designed in collaboration with young men aged 15 to 22 to empower their peers to step up and challenge friends in order to change the culture, with simple and practical ways to intervene in a safe manner.
This includes:
- Challenging mates – If you hear or see something that does not feel right, speak up. Call out unacceptable behaviour if safe to do so, change the subject or distract to de-escalate the situation and show support to the person affected.
- Support young men and boys – Behaviour may come from pressure, insecurity or not knowing what is acceptable. Encourage honest conversations about respect, emotions and mental health.
- Promote healthy relationships – Respecting boundaries, listening and always seeking consent are crucial in all relationships.
- Step in safely – If you see something worrying, take action. Check in with the person being targeted, involve staff or security and contact the police if someone is in danger.
- Share the campaign – Help raise awareness in schools, community groups and public spaces to start conversations that challenge behaviour and inspire change.
Campaign branding will be featured across the region’s venues this summer to reinforce the message.
For more information on the #JustDont campaign, click HERE.
