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Valentine’s Day football campaign takes aim at domestic abuse across the Humber region

9 February 2026

Valentine’s Day football campaign takes aim at domestic abuse across the Humber region

The Office of the Police and Crime Commissioner for Humberside (OPCC) is launching  a bold new Valentine’s Day campaign at Hull, Grimsby and Scunthorpe football grounds  to drive home the message that abuse is never acceptable and help is available.

Across February, fans will see powerful messages on scoreboards, pitch-side displays and posters urging people to seek support, challenge harmful behaviour, and look out for others. Materials at matchdays will signpost clear routes to help for both those affected by domestic abuse and those who want to change their behaviour. Violence and abuse in the home is everyone’s responsibility. 

The campaign targets three key groups:

• People who harm - encouraging them to take responsibility and access support pathways for behaviour-change support. 
• Bystanders - giving fans and stadium staff the confidence to safely intervene and report concerns. 
• Communities - reinforcing that domestic abuse is everyone’s business, and collective action saves lives. Abuse is never acceptable - help is available

Deputy Police and Crime Commissioner Leo Hammond said:

“Valentine’s Day should be a day of care and respect. This campaign brings that message into places where communities gather, reminding everyone that abusive behaviour is never acceptable and help is available for people who want to change. We wish to normalise seeking support and to empower bystanders to act so that together we can help prevent harm.”

 

Glyn Sparks, Head of Partnerships at Scunthorpe United, added:

“It is great to work with the local community and help spread awareness where we can. We are proud to support initiatives that raise awareness of domestic abuse and provide support to those affected. We will continue to work closely with local organisations and take a stand against all forms of abuse.”

If you are worried about someone’s behaviour - or if you are seeking help to stop harming others - reach out to local support services, or in an emergency contact Humberside Police on 999. 

At a match and see something concerning? Speak to a steward or stadium security

Local support services 

• If you are affected by domestic abuse: www.youarenotalone.online 

• If you want help to change harmful behaviour: www.helptostop.online

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